Rene Ayala is not just a business consultant—he is a strategic architect who transforms businesses and communities alike. With over 15 years of experience in sales strategy, business development, and cultural advocacy, Rene has built a reputation for driving measurable success while fostering deep, meaningful connections. Whether optimizing operations for small businesses through PUEDE Business Consulting or elevating Latin American culture through Wattaka, his work is driven by one core principle: empowerment through strategy, innovation, and community engagement.
As a Senior Consultant at PUEDE Business Consulting, Rene specializes in helping business owners navigate the complexities of growth, automation, and efficiency. His expertise is particularly valuable to entrepreneurs and small business owners who feel overwhelmed by disorganization, burnout, and a lack of clear direction.
He helps them:
Rene understands that behind every business is a passionate individual with a vision. His approach is not about offering generic solutions—it’s about designing customized strategies that align with each business owner’s unique goals and strengths. He works particularly well with burned-out business owners who are juggling too many responsibilities and need a clear path to reclaim their time and efficiency.
Business success is only part of Rene’s story. As the CEO of Wattaka, he leads an organization that celebrates and preserves Latin American culture through music. Under his leadership, Wattaka has:
☑️ Built adult and kids choirs that foster a sense of belonging and cultural pride.
☑️ Partnered with organizations like Tampa City Ballet and UNESCO’s International Language Day, bringing the richness of Latin American traditions to broader audiences.
☑️ Performed at large-scale events, attracting audiences of up to 1,200 people.
☑️ Provided music education and performance opportunities for children, ensuring the next generation stays connected to their heritage.
Wattaka is more than a nonprofit—it’s a movement. Rene believes in the transformative power of music to unite communities, tell stories, and create unforgettable experiences. His leadership in this space reinforces his ability to blend strategic vision with cultural impact, making his personal brand a reflection of both business excellence and community-driven passion.
Rene’s journey in sales and leadership is a testament to his ability to turn ideas into action and action into results. At Daylight Concepts, he spearheaded business expansion efforts, increasing market share by 35% and building a high-performing sales team from the ground up. His ability to simplify complex sales strategies and make them actionable helped businesses achieve sustained growth.
With expertise in territory management, sales coaching, and financial planning, Rene’s leadership style is rooted in strategic thinking and a deep understanding of human behavior. His philosophy? Empower teams, equip them with the right tools, and watch them thrive.
Rene’s personal brand is built on three pillars:
☑️ Strategic Growth – Whether in business or community leadership, he has a proven ability to turn challenges into opportunities and ideas into action.
☑️ Human Connection – Business isn’t just about numbers; it’s about people. Rene’s work is deeply personal, helping business owners and community members find success and fulfillment.
☑️ Long-Term Vision – He doesn’t just focus on short-term wins. His approach ensures lasting impact, sustainable growth, and meaningful transformation.
From guiding overwhelmed entrepreneurs to building cultural legacies through music, Rene Ayala is a leader who blends business intelligence with cultural authenticity—helping people and organizations evolve with purpose.
Whether you’re a business owner seeking clarity and structure, an entrepreneur looking to scale, or a community leader passionate about cultural impact, Rene is here to help.
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